Stakeholder Engagement

Community Engagement

ReGen Strategic understands the increasing importance of local communities to the reputation and social licence of organisations.

Using International Association of Public Participation (IAP2) principles and techniques as a guide, ReGen personnel work with your organisation to identify key communities and influential stakeholders through our stakeholder mapping service. Through our stakeholder strategy service, we then determine the appropriate level of engagement and manage delivery.

This can include facilitating opportunities for two-way communications with community members through community reference groups, meetings, information stands, a community mailbox, social media updates and town halls, where appropriate.

ReGen organises events in local communities that showcase your organisation’s vision for the community while contributing to public life for locals and developing genuine relationships.

In delivering these events, ReGen prepares your organisation’s spokespeople to respond to community concerns and develops messaging that will effectively communicate your organisation’s point of view.

With more than a decade of experience in the areas of social licence, corporate social responsibility and reputation management, ReGen is an expert at identifying potential partnerships and opportunities for community investment.

 

Partner organisations might include local chambers of commerce and industry, regional development commissions, unions, corporations, not-for-profits, Traditional Owners or local government bodies.

Community investment can include sponsorship of local events or sporting teams, contributions to environmental programs, provision of scholarships or funding for educational institutions.

ReGen’s community engagement service can be provided as a discrete service, or as part of our broader stakeholder strategy offering. It can also form an important part of our materiality assessment offering within our sustainability and ESG practice.

ReGen’s community engagement services are supported by a range of our integrated strategic communication services, including media relations, digital media, publications and video production. Our community research offering can also provide valuable insights to inform community engagement activities and the development of broader stakeholder strategy.