Community Research

To ensure your organisation understands community priorities and their drivers, ReGen Strategic provides a range of options for quantitative and qualitative research, including polling, surveys, focus groups, workshops and more.

Each of these can provide valuable insights to inform community engagement activities and the development of broader stakeholder strategy. They can also be used to help develop messaging for media relations, digital media, publications and video production.

Polling and surveys are tailored to target relevant community members, such as business owners and active community members, or a randomly generated sample of locals.

This is delivered online or live on the telephone with a mix of forced choice and open-ended questions, as appropriate.  The target number of responses sought can be adjusted to match your budget and needs.

This can be followed up with focus groups generated from polling or survey respondents, or formed independently. Focus groups provide an in-depth understanding of community sentiment, while providing opportunities to test new ideas, initiatives or communications material.

Structured workshops leverage local knowledge to generate ideas or solutions, while also building understanding of community sentiment towards relevant issues.