Perception Audits

A perception audit is a targeted investigation into how key stakeholders perceive your organisation that produces detailed insights into your relationships with those stakeholders.

After working with your organisation through the stakeholder mapping process to determine appropriate targets for the perception audit, ReGen leverages its trusted relationships across community, government, industry, media and markets to arrange interviews.

ReGen partners with your organisation to develop a discussion guide and questions to ensure this process yields the information most important to you.

 

Using this discussion guide and questions as a framework, ReGen performs in-depth one-on-one interviews with key stakeholders to identify how they perceive your organisation’s strengths and weaknesses, as well as opportunities for collaboration and potential threats to the relationship.

Once all interviews have been conducted, ReGen develops a high-level findings report, which includes commentary on your organisation’s reputation with primary stakeholders, the key themes that emerge from the audit and a SWOT analysis.

The number of interviews is adjusted according to your needs and budget.

Perception audit findings and recommendations provide both a baseline of existing perceptions upon which to assess the success of the future stakeholder strategy, but also actionable insights to steer the development of that strategy, guiding future government relations, investor relations, community engagement and other stakeholder engagement activities.