Communication Strategy

ReGen Strategic’s communication strategies are detailed and actionable, with a five-element framework based on Simon Sinek’s golden circle model.

Why – purpose and objectives

How – the approach for achieving our objectives

What – specific activities to be undertaken, including channels, communication tools and key messages

Who – key audiences and stakeholders within those audiences, as well as the resourcing required for the implementation of the communication strategy

When – an action plan that aligns with your timeline, resourcing and budget

Using this framework, ReGen tailors the communication strategy to fit your organisation’s objectives, resources, timeline and budget, through a collaborative process involving both internal and external engagement.  

Our strategy development process begins with a desktop review of prior communication activities and tools to date, existing or previous strategies, the results of surveys or focus groups, the relevant policy and media landscape and broader external context, as appropriate.

Following the conclusion of this review, ReGen facilitates a ‘why’ workshop with key personnel within your organisation to confirm the purpose and objectives for your communication strategy.

We then provide the option of undertaking a perception audit with key stakeholders in audiences identified through our stakeholder mapping service. A perception audit involves in-depth interviews to identify how they perceive your organisation’s strengths and weaknesses, as well as opportunities for collaboration and potential threats to the relationship. The perception audit also provides baseline data against which to assess the success of the communication strategy on an ongoing basis.

ReGen communication strategies can include narrative development, messaging, media relations, digital media, publications, video communication and events, targeted to both internal and external audiences. They can also include stakeholder engagement activities, such as government relations, investor relations and community engagement. We regularly develop integrated stakeholder engagement and strategic communication strategies for our clients.