Media Relations

ReGen Strategic’s team of award-winning former journalists works with your organisation to develop media strategy, build relationships and shape conversations about the issues that matter.

Our media relations offering encompasses proactive and reactive media relations, including developing media releases, pitching stories, managing press conferences and planning media events.

With a diverse and contemporary background in television, radio, print and online news, our team understands what is needed to maximise coverage and shape your organisation’s narrative as part of a proactive media strategy.

This includes the development of media releases that align with agreed messaging and get the attention of journalists in a rapidly changing media environment

Maintaining trusted relationships with journalists and editors across major publications, ReGen’s media relations team has the knowledge to identify the right journalist for your story and the credibility to ensure the pitch receives due consideration.

For bigger stories, ReGen is experienced in the successful planning and delivery of media events, accounting for the broader news context and collaborating with partner organisations or government as needed to maximise media interest.

At times when the stories come to you, ReGen manages requests for comment from journalists, advises on crafting the response, briefs your organisation’s spokesperson ahead of interviews and attends press conferences to provide support.

If your organisation’s leaders are just beginning their journey in the media or simply need to refine their approach, ReGen offers comprehensive media training. This includes how to craft key messages, interview best practice and a simulated press conference and/or radio interview to practice and reinforce the lessons in the training.

ReGen’s media relations service is provided as both a standalone service, and as a part of a broader communication strategy.