Media Training

At ReGen Strategic, we understand that being interviewed by the media can be daunting. So, we’ve designed a media training program to help you engage with the media better in order to get your messages across. As part of a broader strategic communication approach, media relations can be an effective communication tool, but if done wrong, it can cause reputational damage.

During our Cutting Through media training, we help you understand the media better, and identify what journalists are looking for and how to deliver it. We can help you to formulate an effective media protocol and media strategy, and how to write and deliver your key messages.

We’ll teach you what makes a good interview, how to deal with different forms of media and how to answer difficult questions. We then put that theory into practice through a series of simulated interviews for radio and TV. We give you immediate feedback on your interview and make suggestions on how you can improve.

At the conclusion of the training, we send you our full Cutting Through guide for your reference, as well as the clips of your interviews for you to review.